February 7, 2025

"It's how you make your skin look better without looking like you're wearing makeup." - Margaret

Applying foundation after 40 can feel like navigating a minefield. Often we are taught to cake on makeup to cover imperfections, which can actually make us look older. If you want to achieve a natural, radiant look that celebrates your skin, keep reading for my top foundation application tips.

1. Prep Your Skin Like a Pro

Great foundation starts with great skincare. A flawless application is impossible without the right canvas.

To get the best from your foundation it is advised to exfoliate gently once a week to remove dead skin cells. Using a hydrating prime helps to blur fine lines and create a soft-focus effect.  For very dry skin:  Apply a rich, hydrating moisturizer at least 5 minutes before foundation to plump the skin and smooth texture, creating a smooth base. 

Woman with confident smile, applying foundation with a beauty sponge.

2. Choose the Right Formula

Traditional foundations often feel too heavy and can settle into wrinkles. Instead, look for:

• Hydrating formulas with skincare ingredients
• Light to medium coverage
• A liquid, instead of a powder, stick or matte foundation

"Makeup should enhance your natural beauty, not mask it." - Margaret

3. Master the Application Technique

Forget everything you learned about foundation application in your 20s. Mature skin requires a gentler, more strategic approach:

• Use a damp beauty sponge or clean fingers
• Start with a tiny amount
• Tap and press, never drag
• Build coverage from the center of your face outwards
• Blend, blend, blend

4. Less is Absolutely More

Full coverage is a thing of the past. Modern foundation is about:

• Evening out skin tone
• Creating a natural glow
• Celebrating your skin's texture
• Boosting your confidence

I don't believe in hiding your beautiful features. Makeup should be your secret weapon for feeling incredible.

5. Use Hybrid Skincare-Makeup Products

Don't settle for foundations that dry out your skin or emphasize fine lines. Look for products that:

• Hydrate while providing coverage
• Contain skin-nourishing ingredients
• Adapt to your skin's changing needs
• Provide a natural, dewy finish

Skye's color changing foundation is to me, what a foundation should be; moisturizing, lightweigth and helps you enhance the way you look instead of trying to hide it. 

It's made with nourishing skincare ingredients, so you likely don't need a moisturizer with it. It doesn't sink into fine lines, and it even gives a glow

It is made for people who It's foundation for people who don't like foundation. Those who want to look like themselves, just a bit more radiant. It's about enhancing, not hiding.

Have Your Best Skin Day Every Day